Case Study: Enhancing Customer Experiences and Generating Revenue with Armodilo Spheres

Overview

A multinational retailer specializing in providing tax-free, discounted goods for travelers at border crossings partnered with Armodilo Display Solutions to revolutionize their in-store customer support and marketing strategies. By integrating Armodilo Spheres to house tablet kiosks throughout their stores, the retailer transformed customer interactions, improved operational efficiency, and unlocked new revenue streams.

Challenges

The retailer faced several challenges in meeting the demands of their fast-paced, high-traffic locations:

1. Customer Support: Travelers needed quick access to information, from product details and promotions to border crossing updates and allowances.
2. Operational Efficiency: Helping customers navigate product aisles and locate desired items was time-consuming and resource-intensive for store staff.
3. Marketing Engagement: The retailer sought an innovative way to increase revenue through in-store marketing while minimizing additional overhead costs.

Solution: Armodilo Spheres

The retailer deployed Armodilo Spheres to house tablet kiosks at strategic locations within their stores. These versatile, durable tablet stands provided the perfect combination of functionality and aesthetics, supporting various use cases that addressed the retailer's challenges.

Implementation

• Customer Interaction Kiosks: Tablets were equipped with user-friendly software to assist customers with:
• Locating items quickly using store maps and search tools.
• Accessing detailed product information and promotions.
• Checking real-time border crossing updates and duty allowances.

• Dynamic Marketing Displays: When not actively in use by customers, the kiosks switched to a marketing mode, displaying:

  Promotional videos.
• Advertisements for premium and exclusive duty-free brands.
• Seasonal campaigns and product highlights.

This dual-purpose functionality turned the kiosks into a revenue-generating solution, as the retailer included advertisements from their supplier partners as part of their paid marketing programs.

Results

The integration of Armodilo Spheres has delivered significant benefits:

1. Enhanced Customer Experience:
   • Hundreds of thousands of customers have been empowered to find products faster and access more detailed information, reducing frustration and enhancing overall satisfaction.
2. Operational Efficiency:
   • Staff resources were freed up to focus on more complex customer service needs, as the kiosks addressed many common inquiries.
3. Revenue Generation:
   • The retailer converted a traditional cost center into a profit center by leveraging the kiosks for supplier-paid marketing.
4. Brand Engagement:
   • High-quality video displays of luxury and prestige brands reinforced the retailer's image as a premier destination for duty-free shopping.

Why Armodilo?

The retailer chose Armodilo Display Solutions for several key reasons:

• Versatility: The Sphere’s sleek, modern design complemented the retailer’s upscale image while offering robust functionality.
• Durability: Built to endure the rigors of high-traffic retail environments, the Spheres ensured long-term reliability.
• Customizability: Armodilo provided tailored solutions to meet the unique requirements of the retailer, including branding and kiosk integration.

Conclusion

By adopting Armodilo Spheres, this multinational retailer has not only improved the shopping experience for travelers but also unlocked a new revenue stream through in-store advertising. The partnership underscores the value of leveraging innovative display solutions to address customer needs while driving business growth.