LATAM Airlines Elevates Trade Show Presence with Flex Events and Armodilo AURA Kiosks
Client Overview:
- Company Name: LATAM Airlines
- Industry: Aviation
- Global Presence: Over 140 destinations in 25 countries
- Founded: 1929 (as Linea Aerea Nacional)
- Key Milestone: Formation of LATAM Airlines Group in 2012
Client Background:
LATAM Airlines is South America’s leading airline, renowned for its extensive network, commitment to safety, and dedication to providing a top-tier passenger experience. Established in Chile in 1929 and evolving through decades of expansion and mergers, LATAM has grown into a global aviation powerhouse, ranking as one of the top three airline groups worldwide.
The Challenge:
At the 2016 GBTA (Global Business Travel Association) Convention, LATAM sought to create a booth experience that truly reflected their brand’s approachability, comfort, and superior service. The airline needed an innovative and engaging way to showcase their commitment to excellence and connect with potential clients in a meaningful way.
The Solution:
LATAM Airlines partnered with Flex Events to design an engaging booth setup that featured Armodilo AURA brandable freestanding tablet kiosks. These customizable kiosks provided an interactive platform for attendees to explore LATAM’s services, flight routes, and customer-focused initiatives. The AURA kiosks, with their sleek and brandable design, were key to creating a genuine airline experience within the trade show environment.
About Flex Events:
- Company Name: Flex Event Network
- Industry: Trade Show and Event Management
- Global Presence: Operating in 22 countries
- Founded: 2009, California, USA
Flex Event Network is a global leader in trade show and event management, known for delivering creative, high-quality displays and experiences. With operations in 22 countries, Flex works closely with local fabricators and suppliers to ensure that each event runs smoothly, offering clients memorable and impactful experiences from Miami to Milan.
Results and Benefits:
- Enhanced Brand Engagement: The Armodilo AURA kiosks allowed LATAM to interact with attendees in an engaging and informative way, showcasing their dedication to customer service and comfort.
- Brand Consistency: The customizable nature of the AURA kiosks ensured that LATAM’s brand was prominently displayed, reinforcing their reputation as a top-tier airline.
- Memorable Trade Show Experience: The collaboration between LATAM, Flex Events, and Armodilo resulted in a booth experience that effectively communicated LATAM’s values and offerings, leaving a lasting impression on convention attendees.
Conclusion:
LATAM Airlines’ partnership with Flex Events and the integration of Armodilo AURA kiosks at the GBTA Convention in 2016 exemplifies how innovative trade show solutions can elevate a brand’s presence and engagement. By utilizing the AURA kiosks, LATAM successfully demonstrated their commitment to excellence, comfort, and service, further solidifying their position as a leading global airline.
