DotLoopTM Enhances Trade Show Presence with Armodilo Display Solutions

Overview

Company: DotLoopTM
Industry: Real Estate Software
Founded: 2008
Locations: Nationwide

Challenge

DotLoopTM, a leader in streamlining the real estate transaction process, attends over 28 trade shows annually to showcase the advantages of their innovative platform. As part of their trade show strategy, maintaining consistent brand equity was paramount. Alex Allison, DotLoopTM's Marketing Director, sought a display solution that would not only support their high-quality brand image but also create a seamless customer experience. With a tight marketing budget, Allison aimed to leverage iPad® tablets at trade shows to offer attendees a hands-on experience with DotLoopTM’s software. The challenge was finding a display stand that aligned with DotLoopTM’s clean, consistent aesthetic.

Solution

1. Discovering Armodilo:

• In search of a tablet display stand that could enhance their trade show booth, Allison came across Armodilo’s website. He was immediately drawn to Armodilo’s unique design, which featured smooth contours, rounded edges, and a simplistic profile that complemented DotLoopTM’s brand ethos.
• Armodilo(ex) Selection: DotLoopTM selected eight Armodilo(ex) tablet display stands to showcase their software at various trade shows. The stands provided a neutral, organized space that encouraged interaction between sales staff and attendees, while seamlessly fitting into the booth’s design.

2. Enhancing Trade Show Experience:

• Sleek and Memorable Design: The Armodilo(ex) stands’ flat base allowed them to be positioned under the carpet, creating a clean, uncluttered look that resonated with DotLoopTM’s brand image. The innovative design of the stands not only supported the brand equity but also attracted attention from other vendors and attendees alike.
• Ease of Use: The stands were easy to set up, taking only a couple of minutes, which added to the convenience and efficiency of DotLoopTM’s trade show preparations. The robust yet lightweight design provided a durable solution without compromising on the premium feel.

Results

1. Increased Brand Visibility:

• Positive Attendee Feedback: DotLoopTM received an overwhelmingly positive response at trade shows, with Allison noting that at every event, “50-60 people asked where to get the Armodilo stands.” The stands became a conversation starter, further elevating DotLoopTM’s presence and drawing more attendees to their booth.
• Memorable Impact: The Armodilo(ex) stands’ simplicity and quality left a lasting impression on both customers and other vendors, reinforcing DotLoopTM’s reputation as a forward-thinking, innovative company.

2. Enhanced Customer Engagement:

• Hands-On Experience: The use of iPad® tablets in conjunction with the Armodilo(ex) stands provided attendees with an interactive, hands-on experience of DotLoopTM’s software, leading to higher engagement and a more meaningful connection with potential customers.
• Improved Lead Quality: The strategic use of the Armodilo display stands contributed to generating higher-quality leads at trade shows, with attendees appreciating the professional and polished presentation of the software.

Conclusion

DotLoopTM successfully enhanced their trade show presence and maintained consistent brand equity with the help of Armodilo Display Solutions. The Armodilo(ex) stands not only supported the company’s clean and simplistic brand image but also facilitated a better customer experience. As DotLoopTM continues to grow, the partnership with Armodilo ensures that their trade show booths will always make a strong, memorable statement.