Benbria: Enhancing Guest Feedback with Innovative iPad Deployments
Overview:
- Client: Benbria
- Partnership Since: 2018
- Product: Armodilo iPad Kiosks (Alur, Sphere, and Custom Projects)
- Platform: Loop®
Benbria is a leader in real-time experience management for location-based operations. Their Loop® platform enables brands to capture and act on feedback related to customer and employee experiences, including loyalty, satisfaction, and effort. By engaging customers and frontline employees, Benbria helps brands improve operations, reduce churn, and increase loyalty.
Background:
Benbria, a leader in real-time experience management, has partnered with Armodilo since 2018 to transform the guest feedback landscape. By integrating Armodilo’s award-winning iPad kiosks with their Loop® platform, Benbria offers a dynamic channel for collecting customer feedback, significantly enhancing engagement and data collection.
The Solution:
Armodilo's Alur iPad kiosk, featuring magnetic panels for easy rebranding, has been central to Benbria’s deployment strategy. The Alur’s design allows for seamless updates and adaptability, empowering clients to modify messaging and align with evolving customer experience initiatives. Over the years, Benbria has also utilized Armodilo’s Sphere and custom projects to meet specific client needs and enhance feedback collection.
Key Benefits:
- Increased Feedback Collection: According to Sandra Holland, Director of Marketing at Benbria, kiosks utilizing the Loop® platform see a 30-40% increase in feedback compared to other channels. This significant boost underscores the effectiveness of iPad-based deployments in engaging customers.
- Easy Rebranding and Adaptability: The Alur’s magnetic panels facilitate straightforward rebranding, allowing clients to adapt messaging as their programs evolve. Holland notes, “The ability to rebrand the kiosks easily is a huge benefit for our clients. It allows them to move and change the messaging according to the dynamic nature of their customer experience initiatives.”
- Omni-Channel Approach: Benbria integrates its software with Armodilo iPad kiosks to support an omni-channel approach, enhancing engagement across traditional, digital, and social platforms. The tablet-based kiosks have proven to be the leading engagement tactic, surpassing other methods like email and SMS. Holland highlights, “Our kiosk deployment is the number one engagement tactic, reinforcing the significance of the tablet-based approach in maximizing customer interaction.”
Support from Local Partners:
Benbria values its partnership with Armodilo for its exceptional customer service and flexibility. Holland appreciates Armodilo’s quick response times and reliable support, stating, “The team at Armodilo consistently delivers effectively, even during times when we require a quick turnaround or large orders. Their support plays a vital role in our ability to provide top-notch service to our clients.”
Conclusion:
Benbria’s use of Armodilo’s tablet-based kiosks has revolutionized its customer experience program. The integration of the Alur, Sphere, and custom solutions has enhanced guest engagement and feedback collection, positioning Benbria as a leader in real-time experience management. The ease of rebranding, combined with a robust omni-channel strategy and local support, ensures that Benbria continues to deliver exceptional experiences to its clients.
