Girls, Dolls, and Play
Since its inception in 1986, American Girl has devoted its entire business to celebrating girls. As a wholly owned Mattel subsidiary, American Girl is a top omni-channel marketer. They utilize both direct and retail selling structures along with a publishing division to maximize the American Girl® brand and its customers.
Now, with wall-mounted tablet enclosures, American Girl is taking girls' feeling of ownership about their dolls to the next level.
End-to-End Interactivity
As the company has grown, they expanded their company with new ventures, including the Truly Me™ Signature Studio, an interactive experience at flagship stores where girls can design their own one-of-a-kind doll outfits, using a variety of wall-mounted Armodilo tablet enclosures to select colors, patterns, silhouettes, prints, and other embellishments to design custom doll outfits, tees, and carriers. With digital touch points, interactivity has become a key element of the American Girl brand at every stage of the customer journey.
Check out the American Girl customization process.
