Houston Texans: Interactive Kiosks Engage Fans
Event Overview:
- Event Name: Houston Texans Home Games
- Partner: The Infinite Agency
- Brand: Bud Light
- Focus: Fan engagement through interactive kiosks
Event Background:
For die-hard football fans, supporting their favorite team is more than just a game—it’s a way of life. Recognizing the passion and enthusiasm of Houston Texans supporters, The Infinite Agency aimed to enhance the fan experience at home games with an engaging Bud Light-branded activation. To achieve this, they turned to Armodilo Display Solutions for sturdy and reliable floor-standing kiosks.
The Challenge:
The goal was to create an interactive experience that would captivate Texans fans and integrate seamlessly into the game-day atmosphere. The activation needed to handle high traffic and provide an engaging platform for trivia and photo opportunities while maintaining durability throughout the season.
The Solution:
Armodilo’s Floor tablet enclosures were selected to meet the demands of the activation, modified with RFID readers to support the engagement activities.
- Interactive Features: Six Armodilo Floor tablet enclosures were set up at the Bud Light activation stations, allowing fans to participate in trivia games, take photos, and earn loyalty points.
- RFID Integration: The kiosks were equipped with RFID readers to track fan participation and reward them with points redeemable for prizes. This feature enhanced the interactive experience and incentivized fan engagement.
- Durability: The kiosks were designed to withstand the high-energy environment of game days and tailgating events, ensuring reliability and performance throughout the season.
Feedback and Results:
- Positive Response: Brand Manager Ashley Newman from The Infinite Agency highlighted the robustness of Armodilo’s kiosks. “We are using them at every Houston Texans home game for the Bud Light activation,” says Newman. “Everyone's been very pleased with how sturdy the stands have been...it's been great.”
- Enhanced Fan Engagement: The interactive kiosks successfully engaged fans with trivia and photo opportunities, enriching their game-day experience and strengthening their connection to the team and brand.
Conclusion:
The collaboration between The Infinite Agency, Bud Light, and Armodilo successfully enhanced the fan experience at Houston Texans home games. By utilizing Armodilo’s durable floor-standing kiosks, the activation engaged fans through interactive trivia and photo opportunities, contributing to a memorable and enjoyable game-day atmosphere. The strength and reliability of Armodilo’s kiosks played a key role in the activation’s success, demonstrating the company's commitment to delivering top-notch interactive solutions.
