IRIS: Improving Health Standards for All Canadians
Overview:
- Client: IRIS The Visual Group
- Products Used: Armodilo Sphere Countertop iPad Enclosure
- Focus: Custom Monitor Integration in Retail Store Redesign
Background:
The story of IRIS The Visual Group began in 1986 when Dr. Francis Jean opened his first optometry practice in Baie-Comeau, Quebec. In 1990, Dr. Jean founded a buying group, uniting like-minded optometrists under the IRIS trademark. Since then, IRIS has grown to become the most significant branded network of optometrists, opticians, and ophthalmologists in Canada, dedicated to enhancing vision health standards.
The Solution:
To maintain its leadership and differentiate itself within the eye care and retail industries, IRIS undertook a store redesign project incorporating custom Armodilo solutions. Specifically, the Sphere countertop iPad enclosure was chosen for its unique form factor, which seamlessly integrated with IRIS’s brand aesthetics. This integration not only enhanced the visual appeal of IRIS locations but also streamlined the customer experience through high-quality POS and display solutions.
Impact:
The incorporation of Armodilo’s Sphere enclosures allowed IRIS to elevate its retail environment, aligning the physical space with the brand's commitment to quality and innovation. The custom integration contributed to a more engaging and cohesive customer experience, reinforcing IRIS’s position as a leader in the eye care industry.
Conclusion:
Armodilo’s Sphere countertop iPad enclosures played a crucial role in IRIS’s store redesign, blending seamlessly with the brand’s aesthetic and enhancing the retail experience. This successful integration highlights how custom display solutions can support and amplify a company’s commitment to excellence and innovation in customer service.
