4 Innovative Ways to Combat Showrooming
With the technology industry continuing to grow, it has become evident over the past years that the in-store shopping experience has changed drastically. Shoppers are quickly starting to realize the benefits of shopping online, which is decreasing traffic in retail stores. One of the most pressing questions on the minds of retailers is how to deal with the increase of online versus in store shopping. A solution that retailers are now turning to is showrooming, which is the concept that the consumer browses the store and then searches online for a better price. Instead of trying to combat showrooming, retailers are now embracing the use of digital technology to benefit both themselves and their loyal consumers.
We've compiled a list of four ways retailers can use showrooming to their benefit:
Use a tablet kiosk display stand to show online catalogues.
Using a tablet display stand to show additional products and colours online is a sure way to engage further with your customers. Sometimes limited space means limited inventory; make sure your customers are able to see all of their options before making a final decision.
Use a tablet display stand to display promotions.
Displaying promotions on the tablet is a great way to display offers that might otherwise go unnoticed.
Allow customers to order online in store
One of the most prominent things that retailers are struggling with is that consumers often come into the store to browse, and then go home and make the purchase online. Using a tablet display stand, allow consumers to browse the store, and then order their product online, right in store. This gives you the advantage of being able to offer additional sizes and colours that you might not have in store, as well as offer your consumer the customer service that they deserve.
Email promotions that can only be redeemed in store.
Tablets and mobile devices are hot and here to stay. 90% of smartphone users in North America are using their phones to access email. Use this to your advantage by sending consumers emails’ to bring them in store. Offering promotions that can only be redeemed in-store is sure to drive traffic.
Because the retail industry has seen a decrease in in-store traffic due to digital technologies, stores are now being forced to use showrooming to their advantage. Instead of trying to combat showrooming, retailers are now able to use digital technology to their benefit, and drive traffic in their stores. By doing this, digital technology is not only benefiting the consumer, but the retailer as well.