Improving Health Standards for all Canadians
The story of IRIS The Visual Group began in 1986 when Dr. Francis Jean opened his first Optometry practice in his hometown of Baie-Comeau, Quebec. Dr. Francis Jean then founded a buying group, engaging several like-minded Optometrists that adopted the IRIS trademark in 1990. Since 1990, IRIS has established itself as the most important branded group of Optometrists, Opticians and Ophthalmologists dedicated to improving the vision health standards of Canadians.
Custom Monitor Integration
Over the last 25 years, IRIS the Visual Group has become the largest network of eye care professionals in Canada. IRIS has managed to differentiate itself in the eye care industry with high quality products and services. IRIS has also differentiated itself in the retail industry with a custom Armodilo POS and display monitor in a store redesign project, in which the unique form factor of the Sphere merged with the Xero enclosure is integrated seamlessly into the brand's aesthetic.