Girls, Dolls, and Play
Since its inception in 1986, American Girl has devoted its entire business to celebrating girls. As a wholly owned Mattel subsidiary, American Girl is a top omni-channel marketer. They utilize both direct and retail selling structures along with a publishing division to maximize the American Girl® brand and its customers.
Now, with wall-mounted tablet enclosures, American Girl is taking girls' feeling of ownership about their dolls to the next level.
As the company has grown, they expanded their company with new ventures, including the Truly Me™ Signature Studio, an interactive experience at flagship stores where girls can design their own one-of-a-kind doll outfits, using a variety of wall-mounted Armodilo tablet enclosures to select colors, patterns, silhouettes, prints, and other embellishments to design custom doll outfits, tees, and carriers. With digital touch points, interactivity has become a key element of the American Girl brand at every stage of the customer journey.
Check out the American Girl customization process.