Digital Signage for Customer Experience
In 1987, Mac’s Beer and Wine opened for business. They have offered wide variety of beer, wine & spirits, while providing quality service to their customers. In July 2004, they moved to a larger location to offer a larger selection. In January 2013, someone thought they had drive through service and parked an SUV in their entrance. With the setback lasting several hours they reopened without missing a beat!
In 2016, Mac's Beer and Wine partnered with Sellr to reduce store complexity. With thousands of SKUs, Mac lacked a service model that permitted his customers to learn at their own speed, at their own pace.
A Content Platform for Customers
The Sellr platform implemented on in-store standing kiosks and wall-mounted iPad kiosks allows Mac’s customers to discover and learn about new products. This all-in one digital signage solution allows Mac to advertise new products, introduce products to customers, and to provide tailored information to help customers make smarter purchasing decisions.
Watch Sellr's video case study to learn more.