Armodilo Digital Kiosks Draw Attention to Rare Blue Penguins at Dallas World Aquarium
How Armodilo Surface tablet kiosks increased visitor engagement by 40% at the Dallas World Aquarium.
Dallas, TX – The Dallas World Aquarium has pursued their mission of conservation through education by encouraging guests to “Experience Nature’s Adventure”.
In addition to its many aquatic exhibits, and the innovative decision to separate salt- and freshwater exhibits using the alley that once divided the two buildings it inhabits, the Dallas World Aquarium participates in a cooperative breeding program with other zoos throughout the world to house and protect many endangered and threatened animals, including Orinoco crocodiles, Giant otters, three-toed sloths, Antillean manatees and several species of monkeys.
Every zoo and aquarium faces the challenge of balancing the goals of entertainment and education, and the Dallas World Aquarium is no exception. Technical Director Travis Coover explains that “while we want our guests to have a great time, we also hope to educate them about the unique challenges faced by many of the species we exhibit, such as loss of habitat and threats from pollution.”
Guests were overlooking rare penguins
The challenge of education became very real in 2002 when the Dallas World Aquarium received a rare breeding colony of Blue Penguins as part of the Association of Zoos and Aquariums' Species Survival Plan to help ensure the survival of selected species in zoos and aquariums; most of which are threatened or endangered in the wild.
Named after its blue plumage, The Blue Penguin, also known as the Little Penguin, is the smallest of the world’s penguin species, weighing about two pounds, and standing about 16 inches tall. Most commonly found on the coastlines of Southern Australia and New Zealand, Blue Penguins face many threats to their survival, including both land and sea predators, and man-made obstacles such as oil spills, plastics, and loss of habitat.
The Dallas Worldwide Aquarium is rightly proud of its Blue Penguins, as only two captive breeding colonies can be found in North America. Unfortunately, the customer service team quickly noticed that guests were overlooking the Blue Penguins, which are housed in the transition area between indoor and outdoor exhibits. Even after showcasing a life-like Blue penguin model outside the exhibit to gain attention, the little divers were still going unnoticed.
Increasing engagement with an interactive exhibit
Given the penguins’ small size and their exhibit’s location, Travis Coover and his team looked to Armodilo to help add an attractive interactive digital component to the exhibit and help give these beautiful birds the attention they deserve.
“When I started looking for an iPad kiosk, we needed something that featured elegant design as well as being indestructible. Thankfully, I came across Armodilo,” said Coover, who turned to the Armodilo Surface tablet kiosk to display interactive information about the Blue Penguins in a sleek, attractive package.
The Dallas World Aquarium has increased engagement with the Blue Penguin exhibit by 40%
The addition of a single Armodilo tablet enclosure has worked wonders for the Dallas World Aquarium’s dual goals of entertainment and education. Since implementing Armodilo’s Surface tablet enclosure, the Dallas World Aquarium has increased engagement with the Blue Penguin exhibit by 40% and has an average of 20 visitors interact with the Original Surface model every hour.
“We’re thrilled with the increase in interaction Armodilo’s tablet enclosure has brought our Little Blue Penguins,” said Coover, “our visitors love it, and we think the penguins appreciate the attention too!”